IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021
The IT Rules 2021 regulate social media companies operating in India, classifying those with more than 50 lakh (5 million) registered users as Significant Social Media Intermediaries (SSMIs). SSMIs face heightened compliance obligations including appointing a Chief Compliance Officer, a Grievance Officer, and a 24×7 Nodal Contact Person, all resident in India.
- SSMIs must proactively identify and prevent dissemination of child sexual abuse material and other unlawful content.
- Unlawful content must be removed within 36 hours of notification.
- Subsequent 2023 amendments introduced rules on deepfakes and synthetic media.
- The government is now considering further amendments specifically targeting child access controls.
● Tracked since February 10, 2026 · last seen August 18, 2026 · updates as the daily brief publishes
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